The Benefits of Brandcast Marketing

Brandcast is a line of broadcast products that are produced for the sole purpose of creating a positive, credible brand showcase for almost any brand in a mulitude of markets reaching  a multitude of target demographics. Our programs are achievably priced to participate in because they provide so many benefits that most marketing and outreach programs just cannot deliver.

Production Included

One of the major barriers to entry for marketing on TV is having video and network quality creative produced. TV commercials are expensive to produce and in the end, frankly, can be PVR’d out when the viewer tunes in after broadcast. This program provides production of a credible showcase of your product. It is not a commercial. Consumers hate commercials, but they place a great value on information. This element is included.

Media Included

The program that you are being featured in will be placed during off-prime weekend programming which we turn into appointment-tuning. No, it is not on in prime-time. It is on during program blocks during weekend afternoon programming and is promoted during the rest of the schedule the weeks prior to the show airing. Each show that your showcase is featured in will air twice as a part of the half-hour shows and in much higher rotation if you are creating a vignette for independant broadcast (ask your rep about Vignettes).

Audience Reach

Your showcase interview will get as many as 60,000 impressions on TV alone, not to mention views on the website for the show, which you are featured on as well.

Video on the Web

Once your video is ready, and even before the show airs, you are free to show your video on your website, YouTube, or wherever you choose to use it as a viral source of business outreach.

Viewer Credibility

This program is designed to give viewers an “insider’s look” at what your brand, facility, services or product is really all about...in your words. It is different than most TV ads because it is credible.